The Internet is constantly changing the way we do things conventionally in our daily lives. Take example of the way we share content for marketing purposes. Several developments that have occurred on the Internet have allowed business owners to use their visitors, readers, fans and followers as immense promotional power to share and syndicate content all over the Web in a matter of minutes. Social media technologies like Facebook, YouTube and Twitter, along with other methods of content distribution such as blogs and emails have facilitated the spread of information across the globe.
While Facebook and Twitter continue to be the most popular ways to share content on the Internet, however, it is important to note that many tools of content sharing and syndication are available that offer benefits and features to make the process of syndication and sharing easier. Instead of separately updating each of your social profiles you can leverage your time and focus on one injection point knowing that your content will be distributed automatically to most popular social media destinations. Yet, the best thing about these tools is that they are free to use. Here’s a look at the top 7 of the free content sharing and syndication tools on the Internet.
If you have a great tool or app for social media sharing that have done wonders for you please let us know in the comments section below.
AddThis
AddThis is a useful content sharing tool that helps business owners, publishers and bloggers to share their content across the Web by simply putting a HTML or JavaScript code onto their websites. Visitors can easily bookmark and share your content to their favorite social networking destinations with it. The code created by AddThis generates a button on the web page, which shows users a list of over 50 social networking properties to share content on, once clicked. It is fast, powerful and easy to install tool that is free to use, and also offers sophisticated analytics to help you as online business owner get an insight look at how and where your content is shared.
ShareThis
ShareThis is another content sharing tool for attracting more traffic to a website by allowing users to share the content on the website through customized sharing widgets. It basically works the same way as does AddThis, only to include more customized options. It has a reach of more than 400 million users on 850,000 sites, across more than 50 social channels. ShareThis also allows users to get important insights about their website content, and use the trending option to direct traffic to their websites.
Posterous
Posterous is a flexible blogging platform that allows users to post things on the web using email. It offers an integrated and automated tool for posting to other social media websites as well, whereas the built-in Google Analytics program provides valuable information pertaining content that is shared. Through Posterous, you can share photos, videos, links, audio files and documents in a number of formats via email. Simply email anything you want to user.posterous.com (replace user with your actual user name) and Posterous then converts these files into the best web friendly format and syndicates it to blogs and social media sites of your choice. Features like group posting, adding tags and bookmarklet are popular aspect of Posterous and makes it a convenient tool to use for content sharing.
Tumblr
Tumblr is a comprehensive micro blogging tool that allows effortless sharing of text, photo, quote, link, chat, audio and video through a browser, email or cell phone in a variety of HTML themes. Users can follow others’ blogs or tumblogs as they are called, which appear on their Dashboards as updates. They can share, comment and like the posts of other users, and use the reblog option to repost content from one tumblog onto another, while giving their feedback. Tumblr will automatically update and can be updated from most popular social websites like YouTube, Facebook, Twitter. The best part of Tumblr it is absolutely free they don’t charge you for advance features like for example WordPress.com does. Don’t pay for storage. Don’t pay for bandwidth. Don’t even pay for advanced features like full theme source code control, custom domain hosting, and group blogs.
Friendfeed
Friendfeed is a little bit different from the rest of the pack. Instead of syndicating your content it will collect and aggregate feeds from social media, blogs and micro-blogging updates, social bookmarking websites and other RSS/Atom feeds. Allowing you get customized feed of the content that your friends and peers have shared on the Internet. So instead of monitoring bunch of channels you can see it in one place.
Ping.fm
Ping.fm is another micro-blogging web service that enables users to share content on multiple social networks at the same time. This makes it possible for the you to update your status only once, while it gets reflected to all the social media sites you’re on. Ping.fm offers services into three different categories, including status updates, blogs and micro-blogs that can be handled separately.
Disqus
Disqus is a comments platform that many websites use for engaging their audience into building an active community of commenters, where they can utilize to build their reputation and carry their contribution across the Web. You can easily integrate Disqus with your existing blog. They have integration with Facebook, Twitter, Yahoo, OpenId so people can login, comment, and share using social services they already use and love. Discuss strive to turn your blog comments into seamless conversation with real time posting, notifications and updating via email, mobile and social networks.
These free content sharing tools can help create an experience that most users will find useful when sharing your content online. Indeed, most websites nowadays are using these for the benefits they provide.
However use of mentioned above content sharing and syndication tools doesn’t mean that your content will go viral right away driving hordes of traffic to your website. But here is the formula you can follow to make it happen:
Viral Content + Smart Marketing = Epic Traffic
You can read more about blog viral marketing strategies here.
I love using Disqus and Open ID. Keeps things simple.
Hi Dmitry, thank for the info, I’ll be sure to use some of these syndicating tools in the future.
I have used disqus in the past. I am currently looking for new ways to expand my social traffic. Thanks for sharing.
Great info Dmitry,
out of the 7 tools mentioned, which is the best as far as ease of use coupled with the best content reach on the social media platforms?
Jamaal
Add this probably have all the options you may need as far as sharing your content to popular destinations.